Once an “apostle-like” 12-member multimedia conglomerate, Iceland’s GusGus is now a self-anointed techno-soul trinity in full halo drag. Their current album, Forever, dropped in February. Earplug’s Jorge Hernandez gets the grease from President Bongo, leader of the Pineapple Empire, on their “spectacular Schnitzel on the Highway show,” due to burn rubber this spring.
Earplug: It’s been five years since Attention; were you suffering from attention deficit disorder?
President Bongo: I wish! No, we’ve been busy with other projects. Giving birth to babies, a record company, photo exhibitions, DJ’ing, playing live — we quit touring Attention in late 2005 — and we were waiting for “Moss.” It only came to us six months ago.
EP: “Moss” is a monster track. I loved hearing Daníel Ágúst again, and Earth is an amazing vocalist.
PB: Daniel and Earth are brilliant song composers; we’re just good stylists. We can’t work with anyone but them.
EP: Former vocalist Emiliana Torrini sang on the Lord of the Rings: The Two Towers soundtrack. What other film/video work has GusGus done?
PB: We don’t do these things anymore. They are extremely boring. You have to compromise, and we are not very good at that! But we have done some scores for Levi’s and Coca-Cola, and some movies have used our tracks.
EP: Do you see any of your ex-bandmates?
PB: Mostly Daniel, as we are always working together. I don’t know what my father is doing, either, so I guess I’m up my own ass a lot.
EP: Most techno is dismissed as soulless; have you encountered problems going in a more straightforward dance direction?
PB: I don’t agree with this. Kraftwerk is one of the most soulful bands that ever emerged to the human race. Most of the electronic music that I have listened to is full of love and soul. I think that the love we put into our music has been the main reason for us being ten years old this year.
EP: There’s a fuzzy, fat Detroit sound to your music. How was Forever made?
PB: We use analog equipment and are constantly on the lookout for new synths. The German Doepfer tops the new list and the Arp 2600 reigns over the old ones. All the tracks on this, and all other GusGus albums, have been done in Iceland. Carl Craig and Aaron-Carl have been our musical influences from the Motor City, but mainly we are influenced by the energy that emerges when we meet to do music. We had Aaron-Carl doing backing vocals on the album. Remixes have been done by Icelandic and German friends; Detroit friends are still working on them.
EP: Explain the song “If You Don’t Jump, You’re English.” Do you have mixed feelings about the UK?
PB: No, not at all! I think the UK is great, but Argentinians don’t, and that’s what the track is about. The guitar samples are from the Icelandic punk band Purrkur Pillnikk’s album Googooplex from 1982 — one of the most influential albums in Iceland, ever!
EP: I heard you spent time in Barcelona.
PB: We had a monthly residency in Barcelona four years ago. We were dead bored. Too hot. Barcelona people are too lazy, so we stopped playing there and returned home. We don’t like Ibiza, either.
EP: A friend’s visiting Reykjavik; do you recommend any hotspots so she can do it up right?
PB: Do it upright? As in… against the wall? Sirkus is the after-midnight, Boston is the before-midnight. Qbar is the gay one and Kaffibarinn is the boring one.
EP: Iceland is part of a Human Genome/deCODE project; any GusGus DNA in it?
PB: No, Icelanders are leading in that field because we are so few and we have records of our ancestors going way back. It is easy to isolate sickness and to see if it is genetic. We are very positive and generally very happy.
EP: You guys do seem forever “high on love.” Who sent you? What do you want?
PB: My grandmother is an elf and she was sent by Master Elf Monsieur Techno Elf. We are sent to convince Americans that rock ‘n roll is dead. Techno is the new punk!
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